Personal information collected
When you visit the site, Yads will automatically collect certain information about your device, including information about your web browser, IP address, time zone, and some of the cookies that are installed on your device. Additionally, as you browse the site, information is collected about the individual web pages or products that you view, what websites or search terms referred you to the site, and information about how you interact with the site. This automatically-collected information is referred as “Device Information”.
Device Information is collected using the following technologies:
- “Cookies” are data files that are placed on your device or computer and often include an anonymous unique identifier. For more information about cookies, and how to disable cookies, visit http://www.allaboutcookies.org.
- “Log files” track actions occurring on the Site, and collect data including your IP address, browser type, Internet service provider, referring/exit pages, and date/time stamps.
- “Web beacons”, “tags”, and “pixels” are electronic files used to record information about how you browse the Site.
Additionally, when you make a purchase or attempt to make a purchase through the site, information from you is collected, including your name, billing address, shipping address, payment information (including credit card numbers), email address, and phone number. This information is referred as “Order Information”.
How is your personal information used?
The order information that is collected is generally done so to fulfill any orders placed through the site (including processing your payment information, arranging for shipping, and providing you with invoices and/or order confirmations). Additionally, we use this order information to:
- Communicate with you;
- Screen our orders for potential risk or fraud; and
- When in line with the preferences you have shared with us, provide you with information or advertising relating to our products or services.
The device information collected is done to help screen for potential risk and fraud (in particular, your IP address), and more generally to improve and optimize this site (for example, by generating analytics about how customers browse and interact with the site, and to assess the success of our marketing and advertising campaigns).
Sharing your personal information
Your personal information is shared with third parties to help use your personal information, as described above. For example, Shopify is used to power this online store–you can read more about how Shopify uses your personal information here: https://www.shopify.com/legal/privacy. Google Analytics are also used to help understand how customers use the Site — you can read more about how Google uses your Personal Information here: https://www.google.com/intl/en/policies/privacy/. You can also opt-out of Google Analytics here: https://tools.google.com/dlpage/gaoptout.
Finally, your personal information may be shared to comply with applicable laws and regulations, to respond to a subpoena, search warrant or other lawful request for information we receive, or to otherwise protect our rights.
As described above, your personal information is used to provide you with targeted advertisements or marketing communications that may be of interest to you. For more information about how targeted advertising works, you can visit the Network Advertising Initiative’s (“NAI”) educational page at http://www.networkadvertising.org/understanding-online-advertising/how-does-it-work.
You can opt out of targeted advertising by using the links below:
- Facebook: https://www.facebook.com/settings/?tab=ads
- Google: https://www.google.com/settings/ads/anonymous
- Bing: https://advertise.bingads.microsoft.com/en-us/resources/policies/personalized-ads
Additionally, you can opt out of some of these services by visiting the Digital Advertising Alliance’s opt-out portal at: http://optout.aboutads.info/.
Do not track
Please note that this site does not alter its data collection and uses practices when it notices a Do Not Track signal from your browser.
If you are a European resident, you have the right to access personal information that is held about you and to ask that your personal information be corrected, updated, or deleted. If you would like to exercise this right, please contact Yads through the contact information on this site.
Additionally, if you are a European resident its noted that processing your information is required in order to fulfill contracts with you (for example if you make an order through the site), or otherwise to pursue our legitimate business interests listed above. Additionally, please note that your information will be transferred outside of Europe, including to Canada and the United States.
When you place an order through the site, your order information will be kept for our records unless and until you ask for this information to be deleted.
For more information about privacy practices, or if you have questions, please contact Yads by email at firstname.lastname@example.org